I did not start CTRL WTR because I wanted to be a hydration guru. I started it because water was boring and everything else on the market was worse. I have ADHD and daily headaches, so if drinking water is not fun, I simply will not do it and then I pay the price. My fix was cordial because I have a sweet tooth and I am basically a child at heart, but carrying a cordial bottle around all day was messy, inconvenient, and killed the aesthetic.

So naturally, I looked around because I thought "surely something like this already exists" but there wasn't. Cordials were impractical. Powders and sachets were annoying, easy to forget, and way too messy. The so called wellness hydration blends tasted salty, chalky, and do I look like an endurance athlete needing her electrolytes replenished? No. Nothing I actually wanted to drink. Nothing I wanted to be associated with in public.

CTRL WTR came out of that gap. I wanted bold flavours that actually tasted good with packaging that was cool on purpose, and something I could keep everywhere without even thinking about it. The bold colours and vape-coded design lean into that “naughty but fun” energy. It’s water, but it feels like you’re breaking a rule. It makes a lame habit instantly more enticing. And yeah, if I pull it out in public, I want people to ask “what is that?” That’s the point.

So here it is. Quick dissolve flavour tablets in a slick dispenser. No powders. No spills. No lectures. Just water that finally tastes good, looks good, and makes you actually want to drink it.